Google seo pdf tutorial

Step 2: Meta Tag Keywords Use up to 30 words describing the content of your web page. Do not repeat any term more than five times More could lead to black banning of your web page by Search Engines like Google or Yahoo. Step 3: Meta Tag Description Use up to 60 words in a description of your business; weighting is applied from left to right.

This description should be repeated in the body text of your web page. Comparing Meta description and keywords of other websites. Using various techniques to improve a web site's ranking in the search engines and thereby attract more visitors. This tutuorial explains how to create and use different meta tags to improve your search engine rankings, so your web page will be found on the world wide web.

You probably already know that you want to use your keyword a handful of times on your page. From a Google SEO point of view, your title tag is the most important place to include your keyword.

Internal links can help Google find, crawl and index more pages on your site and help them rank higher in the search results. Bonus points if you use keyword-rich anchor text in your internal links. Use variations of your target keyword on your page.

Link building is the hardest and most important part of any SEO strategy. You can technically practice SEO without a single tool. Or sometimes you might mention a site in a negative way and don't want to confer any of your reputation upon it.

For example, imagine that you're writing a blog post on the topic of comment spamming and you want to call out a site that recently comment spammed your blog. You want to warn others of the site, so you include the link to it in your content; however, you certainly don't want to give the site some of your reputation from your link. This would be a good time to use nofollow.

Another example when the nofollow attribute can come handy are widget links. If you are using a third party's widget to enrich the experience of your site and engage users, check if it contains any links that you did not intend to place on your site along with the widget.

Some widgets may add links to your site which are not your editorial choice and contain anchor text that you as a website owner may not control. If removing such unwanted links from the widget is not possible, you can always disable them with nofollow. If you create a widget for functionality or content that you provide, make sure to include the nofollow on links in the default code snippet.

You can find more details about robots meta tags in our documentation. To tell Google not to follow or pass your page's reputation to the pages linked, set the value of the rel attribute of a link to nofollow or ugc. When would this be useful? If your site has a blog with public commenting turned on, links within those comments could pass your reputation to pages that you may not be comfortable vouching for.

Blog comment areas on pages are highly susceptible to comment spam. Nofollowing these user-added links ensures that you're not giving your page's hard-earned reputation to a spammy site. Many blogging software packages automatically nofollow user comments, but those that don't can most likely be manually edited to do this. This advice also goes for other areas of your site that may involve user-generated content, such as guest books, forums, shout-boards, referrer listings, etc.

If you're willing to vouch for links added by third parties for example, if a commenter is trusted on your site , then there's no need to use nofollow on links; however, linking to sites that Google considers spammy can affect the reputation of your own site. Semantic HTML markup helps crawlers find and process images. Provide a descriptive filename and alt attribute description for images. The alt attribute allows you to specify alternative text for the image if it cannot be displayed for some reason.

Why use this attribute? If a user is viewing your site using assistive technologies, such as a screen reader, the contents of the alt attribute provide information about the picture. Another reason is that if you're using an image as a link, the alt text for that image will be treated similarly to the anchor text of a text link. However, we don't recommend using too many images for links in your site's navigation when text links could serve the same purpose.

Lastly, optimizing your image filenames and alt text makes it easier for image search projects like Google Images to better understand your images. Like many of the other parts of the page targeted for optimization, filenames and alt text are best when they're short, but descriptive. If you do decide to use an image as a link, filling out its alt text helps Google understand more about the page you're linking to. Imagine that you're writing anchor text for a text link. An Image sitemap can provide Googlebot with more information about the images found on your site.

This increases the likelihood that your images can be found in Google Images results. The structure of this file is similar to the XML sitemap file for your web pages. It's also a good idea to have the extension of your filename match with the file type. The world is mobile today. Most people are searching on Google using a mobile device. The desktop version of a site might be difficult to view and use on a mobile device. As a result, having a mobile ready site is critical to your online presence.

In fact, starting in late , Google has begun experiments to primarily use the mobile version of a site's content for ranking, parsing structured data, and generating snippets. There are multiple ways of making your website mobile ready and Google supports different implementation methods :.

After you have created a mobile-ready site, you can use Google's Mobile-Friendly Test to check if pages on your site meet the criteria for being labeled mobile-friendly on Google Search result pages. You can also check out the Search Console Mobile Usability report to fix mobile usability issues affecting your site. If your site serves lots of static content like blog posts or product landing pages across multiple pages, consider implementing it using AMP Accelerated Mobile Pages. It's a special flavor of HTML that ensures your site stays fast and user friendly, and can be further accelerated by various platforms, including Google Search.

Regardless of which configuration you choose to set up your mobile site, take note of these key points:. While most of the links to your site will be added gradually, as people discover your content through search or other ways and link to it, Google understands that you'd like to let others know about the hard work you've put into your content. Effectively promoting your new content will lead to faster discovery by those who are interested in the same subject.

As with most points covered in this document, taking these recommendations to an extreme could actually harm the reputation of your site. A blog post on your own site letting your visitor base know that you added something new is a great way to get the word out about new content or services. Other website owners who follow your site or RSS feed could pick the story up as well.

Putting effort into the offline promotion of your company or site can also be rewarding. For example, if you have a business site, make sure its URL is listed on your business cards, letterhead, posters, etc. You could also send out recurring newsletters to clients through the mail letting them know about new content on the company's website.

If you run a local business, claiming your Business Profile will help you reach customers on Google Maps and Google Search. Sites built around user interaction and sharing have made it easier to match interested groups of people up with relevant content.

Chances are, there are a number of sites that cover topic areas similar to yours. Opening up communication with these sites is usually beneficial. Hot topics in your niche or community could spark additional ideas for content or building a good community resource.

Major search engines, including Google, provide tools for website owners to analyze their performance in their search engine.

For Google, that tool is Search Console. Search Console provides two important categories of information: Can Google find my content? How am I performing in Google Search results? Using Search Console won't help your site get preferential treatment; however, it can help you identify issues that, if addressed, can help your site perform better in search results. Microsoft's Bing Webmaster Tools also offers tools for website owners.

If you've improved the crawling and indexing of your site using Google Search Console or other services, you're probably curious about the traffic coming to your site. Web analytics programs like Google Analytics are a valuable source of insight for this.

You can use these to:. For advanced users, the information an analytics package provides, combined with data from your server log files, can provide even more comprehensive information about how visitors are interacting with your documents such as additional keywords that searchers might use to find your site. You can find information about updates to Google Search, new Search Console features, and much more.

Google Search Central Help Forum Post questions about your site's issues and find tips to create high quality sites from the product forum for website owners. There are many experienced contributors in the forum, including Product Experts and occasionally Googlers. Google Search Central Twitter Follow us for news and resources to help you make a great site.

Except as otherwise noted, the content of this page is licensed under the Creative Commons Attribution 4. For details, see the Google Developers Site Policies. Documentation Not much time? Beginner SEO Get started. Establish your business details with Google. Advanced SEO Get started. Documentation updates.

Go to Search Console. Getting started Are you on Google? If your site isn't in Google Although Google crawls billions of pages, it's inevitable that some sites will be missed. When our crawlers miss a site, it's frequently for one of the following reasons: The site isn't well connected from other sites on the web You've just launched a new site and Google hasn't had time to crawl it yet The design of the site makes it difficult for Google to crawl its content effectively Google received an error when trying to crawl your site Your policy blocks Google from crawling the site How do I get my site on Google?

Here are a few basic questions to ask yourself about your website when you get started. Is my website showing up on Google? Do I serve high-quality content to users? Is my local business showing up on Google? Is my content fast and easy to access on all devices? Is my website secure? Help Google find your content The first step to getting your site on Google is to be sure that Google can find it. Tell Google which pages you don't want crawled For non-sensitive information, block unwanted crawling by using robots.

Avoid: Letting your internal search result pages be crawled by Google. Users dislike clicking a search engine result only to land on another search result page on your site. Allowing URLs created as a result of proxy services to be crawled.

For sensitive information, use more secure methods A robots. Help Google and users understand your content Let Google see your page the same way a user does When Googlebot crawls a page, it should see the page the same way an average user does.

We also offer daily baseball news and events. Accurately describe the page's content Choose title text that reads naturally and effectively communicates the topic of the page's content. Using default or vague text like "Untitled" or "New Page 1". Use the meta description tag A page's meta description tag gives Google and other search engines a summary of what the page is about. It is a set of methods for increasing ranking position on search engines and traffic to your websites.

Step 1 In this step, you require to discuss business objective with your clients. Step 2 You can begin with Initial keyword analysis. There are mainly three types of SEO techniques used to achieve the best ranking in search engines. You also need to have keywords phrase included inside your main content in all your webs-pages. This method mainly focuses on website content, keyword usage in titles, headings, site structures along with internal and external links. In this digital marketing method, you need to perform a specific task outside of your web-pages to increase your search engine position.

It is the combination of SEO factors that cannot be directly handled by the creator of a website because he has created a backlink, post content in other related and thematic website. Technical SEO is a method of optimizing your website for the crawling and indexing phase.

The main aim of technical SEO is to optimize the infrastructure of a website. Famous online shopping portals like Amazon, Alibaba use this method to get the highest search engine ranking. Note: Directory submission,social bookmarking, article submission is not recommended off-page methods.

Search engines are very smart, but they are software, not human being who can read the content of their interest. So, if you make your site too complicated, then the search engine is not able to understand the content of your site correctly.

Lastly, indexing would not be efficient, that may result in a low ranking for your website.